11 November, 2015

Reputation Management

Effective Reputation Management Strategies At Our Agency in Medellin

How the public, especially prospective customers, view a company will determine its business success in the long run. For this reason, a lot of businesses always look for ways to shore up their business image and acceptance. In fact, no matter how good certain product or service being offered by a company is, if the public perception of the company is poor, the product or service will hardly do well in the market. Therefore, reputation management is an important part of business management that cannot be overlooked. However, for the purpose of clarity, we need to look deeply at what reputation management is all about and how it can be improved for the purpose of making sales and remaining relevant in business circle.


Reputation management practically deals with all efforts to influence and control a business’s reputation. It was part of public relations term, but has been separated due to its unique and deeper role as far as managing the image of a company or business is concerned. Reputation management has been enhanced with the advancement of internet technology and social media as well as reputation management companies. Nowadays, it has focused more on search results and ethical grey areas, such as removing negative publicity and censoring negative complaints. Reputation management in Medellin also involves using SEO tactics to maneuver the system and influence results.
Of course, reputation management has become an online battle. Every top business is in the practice of monitoring its reputation online, addressing content that is considered potentially damaging to its business interest, and monitoring customer feedback to detect a problem that could affect its reputation. Often, most reputation management tactics is focused on pushing down negative search results and replacing it with positive search results. Reputation management has become a way for a business to bridge the gap between it and customers’ perceptions.

Why Reputation Management is Important?

Unless you are naïve or you are just starting an online, you would not want anything that will tarnish the image of your business. In this technology age, a lot of people come online every day and your potential customers all have social media accounts such as Facebook, Twitter, Instagram, among others. Besides, your competitors have also established their presence and brand online through these social networks. The reason why we are talking about social networks is that through them, you have your job well cut out for you. With the use of social media, your customers and prospective ones can be discouraged from patronizing your business if you happened to take the wrong step. In twinkle of an eye, negative report can be circulated to millions of users through social media channels. And if this happened, your competitors that have mastered the art of reputation management through effective social media campaigns will benefit from your slump. Therefore, managing your reputation online effectively is important. But, how can you do this?. Contact Medellin reputation management Agency in Antioquia Colombia.

Ways to Manage Reputation

Social Media: As more and more people continue to use one or other forms of social media such as Twitter, Facebook, LinkedIn, Instagram, Google+ and others, there will be need for your business to have presence on these platforms. By using these platforms in conjuction with Medellin Reputation Management Agency to correct wrong information about your business, posting rejoinders, making announcements, and interacting with your fans, you will be able to shore up your image and business’s reputation. Many online businesses use these platforms not just to interact with their customers, but to also gauge their moods. In addition, use social media channels to promote your product. This will include making post about your product, posting videos relating to your brand, and so on.
Positive Reviews: It has been observed that before a customer makes purchase, he first checks reviews on the product. He bases his decision, whether to buy or not, on the reviews he reads. The fact is, three out of the four customers will avoid a product if they come across just one bad review. That is about eighty percent of new customers lost. This happens because of bad reputation management. This should not be if proper reputation management is in place. You should run your business by focusing on getting positive reviews for your product or service. You should have strategies to control how customers see your product.
Act and Respond to Negative Reviews: As a result of the growth of the online consumers’ communities, we now have consumer advocate sites where customers can air out their experiences on a product. It is very important to monitor these sites well so that you are aware of what your reputation is. Once you have gathered necessary information, analyze it and determine the step to take. Often, the best step is to respond immediately to bad reviews and assure prospective customers of your readiness to offer good services.Medellin SEO Agency specialise in Reputation Management can assist your business in its overall image.
Offer Good Product or Service: If your product or service is perfect, hardly will anyone complain. Rather, you will get shower of praises and you will be rewarded with loyalty. If you provide good products or services, it will create a long lasting customer relationship.
Good Customer Care service: Responding promptly to emails, messages, and other forms of communication will go a long way to help your reputation. Taking care of your customer’s needs and giving any assistance will greatly help to achieve the best reputation for your business.